Simple. Easy. Reading.

TIPS™ makes it possible for a child to apply simple decoding skills and sound out every single word in English, organized so that with just a few weeks of practice, the child can read thousands of words.

An Origin Story

Once upon a time, monks from Europe went to Old England and tried to write down the language they heard being spoken by the people. Only one problem: there were only 24* letters but they needed at least 40 sounds. For the next seven hundred years, our spoken language would change and evolve, while our written one limped along in total confusion.

There is absolutely no question that English ranks by orders of magnitude worse than any of its peers in the lack of connection between what we write and what we say when we read it.

Yet for decades, when we ask ourselves the question “Why can only half of American kids read proficiently?” the answers we typically fall back on are well-worn, instead of seeing the bigger picture that English is itself the fundamental challenge with learning to read. Mastery of it takes tens of thousands of hours of extra effort over its peers.

The answer is simple: make reading itself easier. If you can do that then more kids (including yours) will be successful.

Better Letters

Our alphabet needed an upgrade. With TIPS™, every single sound that is made by a letter is explicitly indicated in the word. We don't change the fundamental spelling, but we do change the very letter itself. It's a tiny innovation that can save you and your child years of frustration.

Better Sequenced

The backbone of TIPS™ is our patent-pending algorithm, which was used to decode the entire dictionary. This allowed us to understand exactly which letters to teach when, so your child could read as many words possible with limited training.

Best Practices

We combed through every research paper on early literacy (both in English and in phonetically simpler languages) to understand what works best to teach a child to read. Our curriculum brings together all of these best practices so your child can make rapid progress.
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